Staging review
Four original design strategies have been prepared for the JMK Cellar by Big Daddy homepage. Each concept uses the same demonstration catalogue and commercial messaging, so the comparison is about design strategy, hierarchy and shopping behaviour rather than content.
Campaign and value-led cellar retail
A bright, price-confident shopping surface led by the Big Daddy Reduction campaign, cellar-section shortcuts and reserve-online-collect-at-Al-Hamra cues on every product.
Editorial, occasion and gifting focused
A calmer, considered direction that opens with the reason for the visit: occasions, gifting and premium malts, with value handled as restrained reduction detail.
Discovery console for the whole cellar
An application-style interface for a large catalogue: a persistent cellar directory, shelf rails by section, budget bands and a mobile bottom bar for repeat shopping.
Immersive store and collection experience
The homepage behaves like the cellar itself: search across the range, a departure-style reduction board, a Digital Cellar Explorer, draggable shelf runs and a persistent reserve tray that carries the Click & Collect journey.